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By ILANA LIPSZTEIN
Ilana LIpsztein is a trained Journalist and entrepreneur from Rio de Janeiro, Brazil. She lives in New York for 20 Years with her husband Roberto and their two children. This year she merged with the company EntendeuMedia.com (Simone Goldstein), and launched The WIP Factory, offering Marketing and Social Media Consulting Services to woman entrepreneurs. We are all WIP: Work in Progress.