Silver Tourism is an area that can be included in the broader “silver economy” concept. The European Parliament defines the “silver economy” as the one that includes elder people in economic activity by creating products and services adapted to their necessities. The tourist sector targeting older people is one of the areas that needs more development.
Who are the silver tourists?
Elder tourists are not a homogenous group. One of the main differences is age since we can find different generations with different needs in the same group. The level of education and the monthly income are also determinant factors to choose when and where they travel. It is interesting to point out that senior tourism is very feminized, with statistics showing that elder women do more tourism than elder men and tend to travel to socialize more with locals and their families.
Some general characteristics of elder tourists are that they have income to travel, they are primarily women, and safety is a crucial point for them; moreover, when they travel, they are more flexible with dates as well as they are interested in sightseeing and cultural education and consuming health and recreational services; furthermore, they need good communication, and the accessibility is a core point when choosing the type of transport.
Source: Logopsycom