Sol de Janeiro, the beauty brand on a mission to spread self-celebration and joy across the globe, launched its first-ever immersive experience, the Sol de Janeiro Universe, on Roblox—a global immersive platform for communication and connection. This captivating experience brings the Sol de Janeiro ethos of body celebration, connection, self-love and personal expression to the Roblox universe, all under the warmth of the Brazilian sun.
In this experience, participants will discover a daily source of joy and self-confidence, an opportunity to virtually explore the best of Rio de Janeiro, while connecting with community members and gaining deeper insights into beloved Sol de Janeiro products. Reflective of the brand’s core values, community members will have the opportunity of fostering positive connections throughout the experience by exchanging compliments with fellow participants, promoting a nurturing and uplifting environment. To amplify this initiative, Sol de Janeiro has joined forces with prominent gaming influencers including Manny Gutierrez, Brooke Ashley, Kennedy Rose, Tara Moon, and Megan Letter. These partners will create compelling content to enthuse their respective audiences to join them in the Sol de Janeiro Universe to make the internet a more joyful place.
Tamera Ferro, Chief Marketing Officer at Sol de Janeiro, says “Diving into Roblox showcases Sol de Janeiro’s adventurous spirit and commitment to community. At our core, we aim to build strong connections and inspire exuberance. This new virtual experience lets us share that more broadly, inviting everyone to enjoy Sol de Janeiro’s vibrant world, turning ordinary moments into special experiences, and sparking genuine celebration everywhere.”
Embracing the authentic Brazilian beauty philosophy of loving and flaunting your body, Sol de Janeiro was founded in 2015. The brand’s award-winning collection of body care, fragrance, and hair care is known for sensorial textures, clinically proven formulations, and transportive fragrances. Beloved by multi-generational global consumers, Sol de Janeiro is available at premium international retailers as well as on its own website.