Natura &Co announced that it has reached agreement to sell The Body Shop to international private equity group Aurelius, marking a new step in the Group’s strategy to simplify and refocus its operations.
With the transaction, Natura &Co will continue its drive to refocus on its strategic priorities, notably accelerating the integration of the Natura and Avon brands in Latin America, focusing on its core relationship selling model, and further optimizing Avon International’s footprint.
Under Natura &Co’s ownership since 2017, The Body Shop has undergone an overhaul of its product portfolio and a rejuvenation of the brand, notably through a more contemporary redesign of its stores, with the Changemaking Workshop that enhanced stores and customer experience worldwide, and of its refill program, now in place in nearly 800 stores. The Body Shop also became a certified B Corp™ in 2019, broadening its sustainability commitments and regaining its advocacy voice.
Fabio Barbosa, Chief Executive Officer of Natura &Co, declared: “With the sale of The Body Shop, we are taking another important step in Natura &Co’s new development cycle to unlock significant value. Refocused, deleveraged and leaner, Natura &Co will now be able to fully concentrate on its core relationship selling expertise in Latin America while also continuing the optimization of Avon International’s footprint and investing in initiatives and innovations that positively impact people and the planet. We are pleased to have found a strong home for The Body Shop to write the next chapter in its remarkable story, and we extend our sincerest thanks to all The Body Shop’s associates, who contributed immensely to broadening Natura &Co’s horizons. We wish them continued success under the stewardship of Aurelius.”