Friendship bracelets, glitters, and sequins: if you’re not part of Taylor Swift’s magical world, you might be surprised to know that this week, the Federal Reserve stated that her new tour, “Eras,” is doing much more than just captivating audiences; Swift is boosting the economy.
This comes as no surprise to her legion of fans, who travel the world to follow the singer, filling hotels, restaurants, and local attractions. According to the market research company QuestionPro, the estimate is that the tour could generate $4.6 billion in the global economy. For us Brazilians, we could compare the Taylor Swift phenomenon with the biggest popular party in the Western world, our famous carnival.
According to Larry S. Miller, Director of the NYU music business program, 53% of adults in the United States, more than half of the country, consider themselves Taylor Swift fans, and 13% are true devotees, the so-called “Swifties.”
The “Eras” tour stands out as the most profitable of the last decade among female artists. The demand for tickets was impressive, reaching 3.5 billion people, while only 1.5 million seats were available. This represents the highest number of tickets ever sold by Ticketmaster in a single day. Resold tickets online reach prices as high as $12,000.
After her former record label was sold without Taylor Swift’s involvement, the singer made a bold decision: to re-record her first six albums. The current tour is the result of these re-recordings, with three albums already released and three more to be revealed during the shows. This suspense and surprise, always present in Taylor’s actions, are some of the reasons that make her so loved by her fans.
“We are always waiting for an easter egg, she always gives hints about her upcoming actions with her outfits, makeup, and music videos. The mystery she brings along makes her fans become a community, always trying to unravel her secrets,” said Manuela Moura, a singer, songwriter, and of course, a Swiftie.
The main purpose of this venture was to give Taylor control over her own work, but it became much more than just a simple re-recording project. For fans, it represents a unique opportunity to revisit their favorite songs, which now, years later, bring new meaning and nostalgia at the same time.
The singer, who hadn’t been on tour for five years, released seven albums during that time. Therefore, the “Eras” tour is a true journey from 2006 to 2022, covering 16 years of an extensive discography that cannot fit into just one show. This fact makes each performance unique, with surprises, new or old songs that sound fresh. We can definitely affirm that Taylor Swift is a genius!
Taylor Swift’s unique ability to connect with her audience and tell stories through her music makes her shows a captivating experience. Fans feel inspired to create their own handmade clothes and meticulously recreate Swift’s iconic makeup, all inspired by her songs and music videos. Immersed in her world, fans embrace every detail and aspect of her art.
The singer Taylor Swift continues to break records and has more number one albums than any other woman in the history of music. Moreover, she achieved an impressive feat by having four albums simultaneously in the Billboard Top 10. This achievement is even more exceptional, considering she is the only living solo musician to reach this milestone and the first woman to achieve it. Taylor Swift’s legacy in the music industry is truly remarkable and inspiring.
Miss Americana, the darling of America, has a career full of successes and notable achievements. As mentioned by Barbara Walters, she is the music industry.
Therefore, there is no doubt that Taylor Swift remains an unmatched force that not only lights up the stages but also drives the economy and touches the hearts of her admirers all around the world. Her power to captivate and inspire is a true spectacle, and her tour “Eras” is the living proof of this extraordinary talent.
With each performance, she transforms the stage into an enchanted universe, where her fans feel like they are part of something special and unique. Her music speaks directly to the hearts of millions of people, addressing universal themes and becoming the soundtrack of the lives of many of her admirers. Taylor Swift is a true force of nature, an artist who breaks barriers and challenges limits. With her vibrant soul and exceptional talent, she will continue to enchant, move, and surprise the world, solidifying her place as one of the greatest artists of all time.
BEATRIZ DIAS
Graphic Designer, photographer
Beatrizgcostadias@gmail.com