TSX Entertainment unveils the TSX app, a pioneering mobile-integrated entertainment platform with a major feature – PixelStar, which allows users to easily upload content for display on a larger-than-life 18,000 sq. ft. screen that spans the facade of the TSX Broadway building in Times Square. Now anyone with a smartphone, anywhere on the globe, can take over Times Square at any time of day.
“This is an entirely new way for anyone to enjoy their 15 seconds of fame. The experience is mind-blowing and has to be seen to be believed,” said TSX co-CEO Nick Holmstén. “The launch of our app introduces a new digital canvas by individuals, innovators, and artists alike.”
User generated content posted via PixelStar reaches as many as 400,000 daily visitors on site and will be amplified globally via the TSX app. According to Times Square Alliance, Times Square receives 8 billion annual social impressions.
So, to get your 15-minutes of fame all you have to do is download the TSX app, schedule your video, and pay $40. For comparison, traditional advertising on one of Times Squares’ big screens starts at $500 for 20 plays of a 15-second ad, or as of recently, $150 for a photo to run for 15 seconds per hour, for 24 hours.
A combination of AI and a human review all submitted content, and if it meets the content rules, your video will momentarily take over Times Square. The content rules include what you would expect from a screen that is viewed by 400,000 per day: no nudity, violence, or offensive content. They also include what you wouldn’t expect: no traditional advertising. “We don’t want companies to buy 15 seconds on that screen,” says Nick Holmstén. “Our view is this is the world’s largest social feed.”