This year’s Carnival in Brazil is expected to bring in BRL 9 billion—up 10 percent from last year’s figure, according to Agência Brasil. Considering the recovery observed for the fourth year in a row, it is the first time the turnover should exceed pre-pandemic levels.
CNC head Roberto Tadros noted that the figures for tourism indicate that activity has improved both nationally and regionally in recent years. “The effect of Carnival as an isolated event contributes significantly to the overall economic recovery,” he pointed out in his statement.
Although less traditional destinations in Brazil, Minas Gerais (20.2%), Paraná (14.5%) and Rio Grande do Sul (12.2%) lead the growth projections among the states.
The professionalization of tourism in recent years, in addition to the greater demand for these services, explains the rise of less traditional destinations for tourists looking to take advantage of this period not just for the big Carnival parties.
Rio hotels likely to reach 87% occupancy
But Rio de Janeiro continues to be the number one destination during Carnival.
A survey released Friday (Jan. 19) by the Visit Rio Convention Bureau estimates an average hotel occupancy rate of 87% during the Carnival period, from February 9 to Ash Wednesday, on February 14.
Known internationally for its samba school parades and street parties, this year’s Carnival in Rio will feature over 50 private events, offering a wide range of activities for all types of revelers. Among these private parties is the traditional Copacabana Palace Ball. The 2024 edition of the event has been named Extravangarde, drawing inspiration from the main avant-garde artistic movements of the 20th century.
The city has already been celebrating before the official kickoff. Since the beginning of January, samba schools have been holding rehearsals open to the public. On January 13, official parades were already taking to the streets. On February 3, the Sunday before Carnival, Rio Arena expects to welcome 15 thousand people for Bloco da Preta, led by the daughter of singer-songwriter Gilberto Gil, singer Preta Gil.
Source: Agência Brasil