Brazil received the silver award in the Nature and Wildlife at the Wanderlust Reader Travel Awards 2023 – one of the most prestigious tourism prizes in the UK. Awarded last month in a ceremony at the British Museum, it reflects the Brazilian Tourism Board’s focus on ecotourism initiatives.
“It was a special moment for us, in which we revive market’s perception of the Brazil’s importance, in particular when it comes to nature and wildlife travel, but we’ll work to win the gold award next year“, said the Board’s marketing director Jaqueline Gil, who attended the ceremony to receive the prize.
Popular acclaim
Over 90000 people participated in the voting of Wanderlust Reader Travel Awards 2023, which reinforces the victors’ popular acclaim. Italy, Costa Rica, and Germany were among this year’s gold award winners.
The award also signaled the prestige given to Brazil by the readers of Wanderlust, the UK’s oldest and largest travel magazine. It follows the Latin American country being chosen by Forbes Magazine as the best country in the world for ecotourism earlier this year.
The Ecotourism Index, prepared by the global platform Forbes Advisor, ranks countries based on the assessment of biodiversity, the number of natural attractions and parks recognized by UNESCO, and the sustainability of these destinations.