BACC TRAVEL

“If you are one of the people who still wrinkles their nose when they hear anything about Artificial Intelligence or CHAT GPT, sit down and take a deep breath, because I will give you some reasons to start unraveling the wonders of this technological advancement.

Perhaps you no longer remember, or maybe you were born after this revolution, and the idea of living without the internet seems absurd to you, but the arrival of the internet changed the world. While it took radio 38 years to reach the general public and television 13 years, the internet took only 4 years. This new form of communication was so incredible that it quickly conquered users worldwide and became the largest communication tool we have to this day.

At that time, few had any idea how much that would change what we understood as the world, but can you imagine your life today without this tool? The power that this new medium brought to communication, the speed of information. How many jobs emerged after the arrival of the internet? We connected people from all over the world and transformed the way we interact. And this columnist who writes to you can only thank the internet, as it surely shortens the distance of 6345 miles that separate me from my family in Rio de Janeiro.

But what does this have to do with CHAT GPT? Everything.

At that time, many people also had prejudice about the arrival of this technological advancement that nowadays is essential in our lives. We had to readapt, some jobs ceased to exist, but how many others emerged?
So, I’m sorry to inform you, dear reader, but you need to be aware of these new technologies and the wonders they bring with them. In addition to helping us solve complex problems in various areas, such as health, education, and the environment, Artificial Intelligence is a powerful tool and, as such, it is important to be used with responsibility and ethics. But if explored in the right way, these technological advances have the potential to lead us to a more prosperous and connected future.

But what is CHAT GPT?

The acronym stands for Generative Pretrained Transformer, the tool that generates written content from a huge database, which grows every day, and with that, it is being more and more fed, with its 25 million daily accesses.

Did you know that you can type the ingredients available in your fridge into CHAT GPT and receive several recipes to prepare? In addition, this tool can write petitions, plan travel itineraries, write emails, plan tasks, manage your time, and perform instant translations. And it doesn’t stop there, it can even help you create the perfect letter to ask for that raise. The possibilities are endless!

In Hungary, researchers are using Artificial Intelligence to detect breast cancer up to 4 years before its development. The computer system is capable of identifying changes in places that go unnoticed by radiologists. After identifying the area of concern, the radiologist can determine which additional tests are needed to reduce the chances of the patient developing cancer.

Are you also the person who knows nothing about investing? Artificial Intelligence can also be a great ally. It is capable of identifying trends in the market and suggesting the best investments, as pointed out by Mark Muro of the Brookings Institute. It can even indicate which mix will bring the best result, allowing investors to make more informed and strategic decisions.

It is true that many things will have to adapt to this new reality. Tests and text summaries, for example, may no longer make sense with this new “personal assistant” collecting an unimaginable amount of information per second.

But how can teachers and other professions use this technology in conjunction with learning? After all, “cheating” has always existed, so why not start seeing

technology as a partner in thinking or a writing assistant? And the conversation leaves little to be desired, the tool has learned to converse in an almost human way.

There is still a delay in the platform, its data is only updated until 2021, so the creators advise users to always check information with other sources. It is important to use it with care and discernment, always maintaining a critical and questioning attitude.

The platform, which until now was seen as Google’s main rival, will soon have company. The American giant, known as the world’s largest search tool, is already testing its virtual assistant.

“Thomas Sauer, who works as a strategy and operations lead at Google, announced that the company is internally testing its new Artificial Intelligence tool called ‘Bard’.

“The goal of this tool is to allow people to obtain insights with high levels of security and quality, in order to get to the heart of important issues. Bart was designed to help people optimize the way they work.” Thomas suggests that, if used correctly, it is possible to reduce a day of work through optimization.

Thomas believes that, just as the arrival of the internet and the amount of accessible information, humanity is advancing in knowledge at a surprising speed, and barriers, such as language, will cease to exist. Bard is a platform that seeks to encourage curiosity and allow people to reach the knowledge necessary to make more informed and effective decisions.

In addition, Thomas emphasizes that one of the main challenges in the development of tools like Bard is to ensure that algorithms are trained accurately and fairly, without the inclusion of human biases, such as racist or dishonest responses. “It is essential that technology be developed in an ethical and responsible manner, so that it can be used positively and beneficially for everyone”.

Although many people fear that technology and artificial intelligence is becoming the primary threat to the human jobs, Felipe Farme D’Amoed, graphic and motion designer at the American experiential agency The Story House, believes in a more optimistic approach to this relationship. Current tools can cross data and generate creations from them in a much greater speed that humans, but there is still much they cannot do without us.

For Felipe, technology can accelerate the creative process, as long as individuals understand how to use them to their advantage and leverage their work. While it is useful for transforming complex information into easier-to- understand formats, technology cannot replace the human factor if we embrace its existence and learn to grow with it.

Felipe emphasizes that there is still plenty of room for innovation and originality in the arts and design. Instead of being a threat, technology can be seen as another tool for professionals to combine it with their skills and intuition to create unique and impactful solutions.

Artificial Intelligence is a technological advancement that brings many benefits and has the potential to lead us to a more prosperous and connected future. The arrival of this technology only shows that humanity is moving towards even more significant advances in this area.

Just like the internet, which changed the world, these technologies are powerful tools that help us solve complex problems in a matter of seconds. We need to adapt to this new reality. Technology is constantly evolving and as the poet Fernando Pessoa said, “to sail is necessary; to live is not”

BEATRIZ DIAS
Graphic Designer, Photographer
Beatrizgcostadias@gmail.com

Beatriz  Dias

By Beatriz  Dias

Beatriz Dias is a graphic designer with a degree from PUC Rio and an artist with a passion for the creative world. Over the course of six years, she made a name for herself in the fashion industry as a photographer and creative director. She worked for the BIS and Multishow channels in Brazil and produced campaigns for several Brazilian brands and magazines. She has been living in Los Angeles for a year.

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