A survey conducted for Google by Ipsos— a company specializing in market research and public opinion— interviewed 21,000 people across 21 countries and found that Brazil is above the global average in the use of artificial intelligence (AI) in 2024, with 54% of Brazilians reporting using generative AI, compared to the global average of 48%.
At least 60% of Brazilians believe AI will have positive effects, including job growth. This same view is shared by 49% of respondents globally. The proportion of Brazilians who trust the changes in the job market caused by AI has increased from 62% to 68% in one year. In 2023, 20% of Brazilian workers impacted by AI in the job market believed they would need a new job. In 2024, this number dropped to 15%.
The research indicates that Brazilians see AI as a transformative force across various sectors, with science (80%), medicine (77%), agriculture (74%), and cybersecurity (67%) being the most prominent. Meanwhile, 64% of Brazilians believe the benefits of innovation, whether in science or medicine, outweigh the risks of AI progress.
Areas that facilitate daily life were also enthusiastically mentioned by Brazilian respondents. Highlights included online information search (81%), personal assistance (76%), and study support (74%). There is also consensus on the importance of tools like writing assistants (85%) and translators (89%). Three out of four Brazilians surveyed (78%) said they use AI at work, and 88% of respondents consider it essential to use AI to handle complex information and find innovative solutions to business challenges.
Source: Agência Brasil